Yesterday went to East Coast with my fren to play water and sun tan.. They play water la, but I stayed onshore.. I'm hydrophobic, and I couldn't move or stand in water.. In fact, after i sat on shore, i can't stand up also.. also cannot move upslope by myself.. My buddies are very nice man.. They dun mind at all.. They carried me up, supported up the slope. They're simply my true frens.

We talk about alot of stuff. from causal topics to serious topics like 10 years down the road kind.. haha..Hehe, when very close frens come together, all with business education one.. really got a lot of stuff to talk about.

Then after that played some pool at Hougang Plaza and had some beers at the coffee shop.. We continue to engage in our fun chat about everything while drinking. I brought up about the Kaya group biz to my fren Alex, think asking him is right, He took part in the NUS entreprenuership competition and got 1st prize leh.really peifu him.. and he just received news tt he got accepted into nus bba yesterday. I told him about the kaya thingy, abt it wining the 1st prize in TP competition, and my evaluation. He told me tt even if the plan may win the competition, it does not mean tt it is feasible in the real market place, and competition focus more on the ideas, analysis and financial models. And no matter how I evaluate the kaya biz, I'm think tt it's not really profitable, feasible but not lucrative and very tough to establish in the market place. For kaya, the most important element is the taste, it might be the only qualities sought after by consumers. Who will care whether is high in cholesterol or whether it has calcium. Seriously I can't imagine kaya without coconut milk (or low in) and low in egg content. I believe tt what makes kaya distinct and popular is the coconut milk and the egg content which make the kaya rich-tasting. Thus the group's kaya, i think the taste will be compromised, furthermore, recipe is cococted by students themselves, dun think it will win the ah ma's recipe.

In terms of competitive advantage, the group also lose out. Others can make kaya to gain economy of scales. Producing quality commercial kaya is more than puting sugar, egg, coconut milk and calcium content. There are also so many many jam company producing kaya, like sinsin. and many coffeeshops and coffe houses like Ya kun. Even my uncle is making it himself.. haha If they want, they can fortified their kaya with vitamins easily, and they would have experts in these. Doing just on the kaya segment is too too small and market is very very saturated..

So I rejected Eugene's offer to join the group. I did my homework before coming to decision one leh.. Who wouldn't want to have their own biz. I just see little potential in the kaya thingy, and apparently I've no interest in kaya industry. Last sem also, I was facinated that I might end up with a company after taking entreprenuership, but endded up in total dismay and disappointment, I really dun want to repeat it again. I rather spend more time on my core and do so well that I 'll secure a place in smu.. Alex ignited the flame in me to try to go for the SMU double degree.=] I wanted to advise them not to do the biz, but dun want la, dun wanna "pour cold water on them" in any biz there's risk involved, hope they find a way to optimize their own market share. Good luck..